Here is a list of common questions that are often asked of us. If you don't find the answer you're looking for, please contact us.

What is the difference between CPM and CPC?

"CPM" means cost per thousand ("M" is the Roman numeral for 1,000). Often banners are purchased in lots of 1,000, or CPM. This method of advertising means that you'll be purchasing a set number of exposures, or banner views.

"CPC" or cost per click means that you will only pay for visitors that click on your banner. This guarantees that your ad money is spent on solid leads to your site. Both methods have advantages and disadvantages. On the Heartlight Network, we user a variety of advertising methods such as text ads, banners, and e-mail ads for any given campaign. Because of this, we use the CPC model exclusively. For current rates, click here.

What are the specifications my ad must meet?

This is dependent upon which ads your campaign is approved for. For specifications on each type of ad, please see the how it works page.

What methods of payment do you accept?

We accept Visa, MasterCard, Discover, Direct Debits and checks. Campaigns will not begin until payment is made in full.

Will you create a banner/text/e-mail ad for our company?

For a fee of $100, we'll design ads that can be used in your campaign on our site. They'll be yours to keep, and use elsewhere if you choose. We'll design ads that can be used in the sections of our site in which you've received approval. For example, if you're approved for the CBX and e-mail, we'll make a banner for you as well as an e-mail advertisement.

Can I order less than 400 clicks?

Currently, $100 (400 clicks) is the minimum order to advertise on our network. Orders smaller than this make it harder to measure a campaign's effectiveness, and hinders us from being able to use all of our advertising channels to promote your products or service.

For more information, please see the following:

           overview           how it works           demographics